www.easyvols.fr www.traveljugle.com www.luftgroup.com Widebody aircraft: Y-airfare= normal economy air fare discouts: -child 50 % -student -infant 90% -pensioner -spouse Added super sonic extra fare - Concorde added 1st class supplement (33,3% extra) The new clients in travel agencies and at tour operator's desks: -business travel -special interest travellers -events,educationals,hobbies,honeymoons,guided cultural tours -"the women of ancient Rome" paying for quality and experience of the guide -bird watchers The correct price is the highest price the client is ready to pay. The bigger the "value" the bigger the profit margin. Business idea is the base for everything. Confidential tariff = reduced pricing for Business-to-business clients Exclusivity as a term of contract = "the price only for you", the best price Exercise 1. Holiday package for a group of 10 special interest travellers Group of 10 people is flying to Amsterdam. Customers are a group of specialists interested in Dutch architecture and culture and they are travelling to see the magnificent buildings and monuments. As there is so much things to see and do in Amsterdam the visitors are staying there for a whole week. Flight: Customers are flying to destination, Amsterdam in the beginning of May (7.5.-13.5.2007) with Finnair. Total air fare for one pax is 213 tax included. Accommodation: They are staying in the hotel Tulip Inn. The hotel is situated about 8 kilometres from the city centre, near Van Gogh Museum. Hotel Tulip Inn Amsterdam City Hotelrooms: - The hotel was build back in 1970 and renovated in 2001. There is 6 floors and all together 162 rooms. All rooms are air conditioned with hairdryers, iron, mini bar, telephone and TV. - Facilities: restaurant is open 7 days a week. Breakfast, lunch and dinner are available. In total 12 meeting rooms Airport transportation: - From airport there is a transportation organised. The transportation costs all together 315 euros from airport to hotel and vice versa. City:Amsterdam -As a city Amsterdam is extremely interesting. Amsterdam has all the advantages of a a big city: wide range of different cultural events, interesting history and functioning public transportation. The city is especially famous from its several museums (Rijskmuseum, Van Gogh museum and Stedelijk). In numbers there is over 50 museums. One other charasteric of Amsterdam is its Canals. They are going around the city in a shape of a horse shoe. Good way to get to know the city is to take a cruise in the canal. Dear Sir, RE: YOUR REQUEST OF AN OFFER DESTINATION, DATES, DURATION TRAVEL PLAN: MAY 7th 2007 Helsinki-Amsterdam departure at 08.15 FARE: The FARE INCLUDES - The return flights Helsinki amsterdam as indicated in the itinerary - The flights Helsinki Amsterdam vv. - Transportation by train from Schibol Airport to Amsterdam - Accommodation at the hotel Tulip Inn in twinbedded rooms THE FARE DOES NOT INCLUDE: - The single room supplement 150€ per night - Personal travel insurances - Any personal or other costs that may occur during the trip and that are not listed to this offer Our offer is based on the currency rates and travel regulations applied in the European Union on February 9th 2007. We shall be happy to provide you with more information and make the necessary reservations. Looking forward to hearing from you at your earliest convenience, we remain Sincerely yours Sales Director

Pricing 2.2.2007

KILROY TRAVELS: http://www.kilroytravels.fi/

Here you can see the fares from the biggest airlines from Helsinki to London on 10th of February 2007. . Kilroy Basic:Airlines British Airways EUR 118,36 07:45 Straight from Helsinki to London SAS EUR 227,63 08:00 Via Stockholm, Sweden British Airways EUR 243,00 08:20

Lufthansa EUR 1002,69 08:35 Via Munchen, Germany Blue1 EUR 97,36 SAS EUR 138,63 09:30 Via Stockholm, Sweden Brand of the company KILROY TRAVEL

In general Kilroy's brand is seen as a travel agency for students and people under age 25. The company specialised in student-and group travel. Due to this fact their most important customers are schools, corporations and and sportclubs. Company is owned by international Kilroy Tavels- company and HYY-corporation (Student union of the Helsinki Univercity) is the "biggest" owner with 56,6%.

Kilroy travel makes travelling easy for their customer. They organize both tickets and hotel for their customers. Also visas, insurances and car rental can handled through Kilroy.

Kilroy has also several packages for their customers (e.g.flyingpassports for young people (under 26) and for students (under 29/33). As the company offers fair prices especially for students it is mainly used by them. Everyone who has the international ISIC/YTC/Euro26 studentcard will get these reductions.

For public the company has given the image of being laidback and "cool" travelling agency. They want to show people that travelling IS fun and you shouldn't stress too much about it. "Go before it's too late". Using advertisements in both television,radion and in newspapers, they stay in people's minds. Theid advertisements are fun and you can see from them that they really are designed for especially students and younger people. However, it is not only students who are Kilroy's customers: people all ages are using their services all the time!